Step One: Read the specific advice below
Colin, Your about page has a very personal feel and I think this is a really good way to emphasise how your business is family-run and has a friendly approach. However, your website doesn’t have a careers page with clear benefits of working at Findlay Irvine, and that might make your business less attractive to high performers, whatever their level of experience.
High performers want to see how their work is going to impact themselves and the business in equal measure. You could start by writing out what you think are the main benefits of working at Findlay Irvine, and make it specific to you. Or, survey your staff and ask them what they think is the biggest benefit to working at the company.
For example, as a headline on your career page:
“From Colin Irvine, Managing Director: We surveyed our staff, and they said the biggest benefit to working at Findlay Irvine was the culture of continuous learning. They feel it keeps them interested and challenged.”
Step Two: Reserve a free 25-minute strategy session to discuss how we can help you further
How would you like to fix these problems and take advantage of other low hanging fruit that everybody else in your marketplace is missing?
Schedule a free, no-obligation strategy session with me personally and I will walk you through a clear plan of action for solving these critical issues and growing your business.