Step One: Read the specific advice below
By creating a career page which is light on benefits, you might put off highly technical and detail focused candidates who are very good at their job. Even a piece on why McDonald Engineers is a great place to work would help make you more attractive to these high performers.
High performers want to see how their work is going to impact themselves and the business in equal measure. Start by writing out what you think are the main benefits of working at McDonald Engineers, and make it specific to you. Or, survey your staff and ask them what they think is the biggest benefit to working at the company.
For example, as a headline on your career page:
“From Jamie Stewart, Joint Managing Director: We surveyed our staff, and they said the biggest benefit to working at McDonald Engineers was the culture of continuous learning. They feel it keeps them interested and challenged.”
Step Two: Reserve a free 25-minute strategy session to discuss how we can help you further
How would you like to fix these problems and take advantage of other low hanging fruit that everybody else in your marketplace is missing?
Schedule a free, no-obligation strategy session with me personally and I will walk you through a clear plan of action for solving these critical issues and growing your business.