Step One: Read the specific advice below
John, will hiring the right people at Carrick Packaging make a difference to your results?
If a goal of your website is to attract the right people into your business, you are less likely to do that without really showcasing the benefits of working at Carrick Packaging. A careers page is very helpful in this regard. The best performing candidates that are getting results for your competitors are asking what’s in it for them. These people could be visiting the website but there is no place for them to find out what the benefits are of working in the business. The highest performers in any job need a motivating reason to make the change.
For example, you could have a careers page with a list of the benefits your employees see as working at your business, and a simple contact form. If for a moment we assumed this person was working with you directly, you could have something like:
“Working with John Jordan, our Managing Director, you’ll learn skills that can’t be taught on a course. You’ll learn skills that can only be taught by practical application and years of experience.”
Step Two: Reserve a free 25-minute strategy session to discuss how we can help you further
Schedule a free strategy session with me and I will walk you through a clear plan of action for solving these critical issues and growing your business.