Step One: Read the specific advice below
A career page which talks about your business, using ‘our and ‘we’, and has no clear and obvious benefits to a potential candidate, might make it harder to attract high performers.
High performers want to see how their work is going to impact themselves and the business in equal measure. Start by writing out what you think are the main benefits of working at X, and make it specific to you. Or, survey your staff and ask them what they think is the biggest benefit of working in the business.
For example, as a headline on your career page:
“From Stephen Nicol, Managing Director: We surveyed our employees, and they said the biggest benefit to working at X was the culture of continuous learning. They felt it kept them interested and challenged.”
Step Two: Reserve a free 25-minute strategy session to discuss how we can help you further
Schedule a free strategy session with me and I will walk you through a clear plan of action for solving these critical issues and growing your business.